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ADVERTISING / DIGITAL / SOCIAL / EXPERIENTIAL / CONTENT / SPONSORSHIP / MERCHANDISE / CORPORATE
The brief was to turn a beer with an iconic bottle into an iconic brand.
Our answer was simple, create an icon. So we did, it's known as the "Mark'.
It now lives on every piece of Grolsch collateral created, from advertising, to glassware, to packaging, to POS to the brewery.
My time on Grolsch allowed me to globally rollout the idea of the 'Mark'.
We have created numerous ad campaigns, films, experiential, digital activations, social content and merchandise for the brand.
Here is a compilation of just some of the work produced.
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