DIGITAL / SOCIAL / EXPERIENTIAL / ADVERTISING / CONTENT / EVENT / PACKAGING & POS / PR / ENVIRONMENT
I have been fortunate enough to have been the creative lead for Meantime since its inception. We have recently sold the business to SAB Miller in excess of £100m.
One of the first activities I created was a Beer Tank that dispensed fresh beer direct from the brewery. When not parked up serving to the masses it doubles up as a free moving billboard across London.
The success of the Beer Tank now warrants having two baby brothers. Through a social media campaign we named one the "Half Pint" and the tiniest of the lot is 'The Delivery Guy', delighting offices with fresh beer direct to their door.
Hops in a Box was an initiative that encouraged people to grow their own hops to be included in the first ever crowd sourced beer. We created a Facebook app to activate the campaign and it's fair to say it was a roaring success with over 30,000 boxes distributed and an increase of 28% more likes and follows on our social platforms.
We transported our drinkers to Greenwich by creating a Virtual Brewery Tour. It can also be experienced on the web.
To make queuing a little more interesting on a hot summers day we created an interactive game giving punters the chance to win a pint.
Meantime brew over 50 beers every year, we wanted to make our customers a part of this process so we created the Virtual Brew app.
It was a roaring success on social media and our brewmaster Alistair Hook even chose what he thought was the best beer recipe and we rewarded our customers with their own personalised brew.
To reinforce our position as the true champions of the craft beer industry we armed our fans
with a host of pub quiz trivia in a fun and engaging way. We called them The Bar Charts.
We made it really easy for fans to get involved with Meantime by creating a one single destination for all our social activity.
For the discerning craft beer crowd we created a AR app using Blippar to give our drinkers the story behind each one our beers.
It was also used as a platform to enter competitons, drive social content and deliver news about Meantime.
We created London's first hop farm in 100 years at the Greenwich penninsula.
The success of the brand allowed us to secure a 3 year deal for a 'pop-up' bar outside Londons O2 Arena for FREE.
We launched it with a gig and 5000 pints of beer.
9 million people will walk passed it every year.
An innovative piece of packaging to showcase some of Meantime's most innovative beers.
I was responsible for the creation of Meantime's beer pump and various in bar marketing.
Inspired by Meantime's Greenwich roots, I had a meridian line placed in bars across London that lead to the beer pump. It is one of Meantime's most successful pieces of in bar marketing.
I was asked to work with architects to lead the design and create a brand new brewery for Meantime.
I'm proud to say it is now on Trip Advisors "Top 40 things to do in London" list.
We put on Meantime's inaugral beer festival last summer, Brewfest.
It was supported by a social media campaign. We expected 500 people, 3000 turned up. Meantime are now holding four seasonal Brewfest's this year.
I was responsible for developing a range of glassware and bottles that would help Meantime stand out on and off trade.
Sales rocketed by an average of 36% as soon as the new variants were introduced.