DIGITAL / SOCIAL / CONTENT / INTERACTIVE
We turned our drinkers into virtual brewers, making them a part of our brand story.
One lucky virtual brewer even saw his concoction turn into a reality.
It's now available in a pub near you.
We transported our drinkers to Greenwich by creating a Virtual Brewery Tour. You can experience now on the web.
To make queuing a little more interesting on a hot summers day we created an interactive game giving punters the chance to win a pint.
Hops in a Box was an initiative that got punters growing their own hops to be included in the first ever crowd sourced beer.
It was a roaring success with over 30,000 boxes distributed and an increase of 28% more likes and follows on our social platforms.
To reinforce our position as the true champions of the craft beer industry we armed our fans
with a host of pub quiz trivia in a fun and engaging way. We called them The Bar Charts.
We made it really easy for fans to get involved with Meantime by creating a single destination for all our social activity.
For the discerning craft beer crowd we created a AR app using Blippar to give our drinkers the story behind each one our beers.
It is also used as a platform to enter competitons, drive social content and deliver news about Meantime.