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ADVERTISING / CONTENT / EVENT / PR
The day after the launch of the campaign the charity recieved a call from the NHS asking to endorse it and utilise all of our campaign collateral. This is something until recently they have had a strict principle against.
The 'Love the Glove' campaign also included a stunt cinema ad, a fashion show, karoake night, advertising and TV content.
The campaign trended on Twitter and amassed an earned media value of £42 million. It cost £0.
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