EXPERIENTIAL / ADVERTISING / EVENT / PACKAGING & POS / PR / ENVIRONMENT
I have been fortunate enough to have been the creative lead for Meantime since its inception. We recently sold the business to SAB Miller in excess of £100m.
One of the first activities I created was a Beer Tank that dispensed fresh beer direct from the brewery. When not parked up serving to the masses it doubles up as a free moving billboard across London.
The success of the Beer Tank now warrants having two baby brothers. Through a social media campaign we named one the "Half Pint" and the tiniest of the lot is 'The Beer Delivery Guy'.
We created London's first hop farm in 100 years at the Greenwich penninsula.
The success of the brand allowed us to secure a 3 year deal for a 'pop-up' bar outside London's O2 Arena for FREE.
We launched it with a gig and 5000 pints of beer.
9 million people will walk passed it every year.
An innovative piece of packaging to showcase some of Meantime's most innovative beers.
I was responsible for the creation of Meantime's beer pump and various in bar marketing.
Inspired by Meantime's Greenwich roots, I had a meridian line placed in bars across London that lead to the beer pump. It is one of Meantime's most successful pieces of in bar marketing.
I was asked to work with architects to lead the design and create a brand new brewery for Meantime.
I'm proud to say it is now on Trip Advisors "Top 40 things to do in London" list.
We put on Meantime's inaugral beer festival last summer, Brewfest.
It was supported by a social media campaign. We expected 500 people, 3000 turned up. Meantime are now holding four seasonal Brewfest's this year.
I was responsible for developing a range of glassware and bottles that would help Meantime stand out on and off trade.
Sales rocketed by an average of 36% as soon as the new variants were introduced.